Seth Ure is a nationally recognized HVAC sales strategist and co-founder of SetSale, a platform designed to streamline and modernize the residential in-home sales process. With extensive experience training contractors, distributors, and sales teams nationwide, he specializes in turning inconsistent, high-pressure sales approaches into simple, polished, tech-enabled systems that boost close rates and customer trust. Seth’s work blends practical field knowledge with a data-driven understanding of how homeowners make decisions today, helping contractors deliver a consistent, professional experience on every call. Outside of work, he enjoys time with his wife and children and staying active outdoors. Contact him at seth@setsale.ai.